Albumii: 250% higher return on WhatsApp
The challenge
Albumii sells personalised photobooks, photo prints, wall art and table decor. Its WhatsApp broadcasts were held back by the limits a regular number has without the API.
What we did
Since 2023, Macrosbit has run Albumii’s WhatsApp on the official WhatsApp Business API, which solved the broadcast limits, and Albumii now runs it on Chatbit. We also helped Albumii verify its business with Meta and get the blue tick, so customers can see the messages come from the real company.
The result
From 2023 to October 2026, Albumii’s return on investment from WhatsApp increased by 250%.
- 250%
- increase in return on WhatsApp, 2023 to October 2026
- 2023
- on the official WhatsApp Business API since
- Blue tick
- verified with Meta, with our help